NOVOSIBIRSL THEATRES GUIDE BOOKLET

Type-based layout for a printed publication.

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Campaign concept

Novosibirsk theatres guide

Objective

Design a visually engaging editorial guide showcasing Novosibirsk’s theatres, using expressive typography, thoughtful layouts and a consistent visual style to highlight the city’s cultural identity and encourage readers to explore its performing arts scene.

Target audience

  • Local residents interested in arts and culture

  • Tourists and visitors to Novosibirsk

  • Theatre enthusiasts

  • Young adults and students

  • People looking for cultural experiences and entertainment

Outcome

A visually distinctive theatre guide that combines informative content with experimental typography and engaging editorial layouts. The design demonstrates how typography, visual hierarchy and composition can communicate information clearly while capturing the character of Novosibirsk’s theatre scene.

Deliverables

  • Print ready 19 pages guide booklet
Editorial spread featuring expressive typography and theatre imagery from Novosibirsk
Novosibirsk Opera and Ballet Theatre editorial spread featuring architectural photography, a multi-column layout and expressive typography
Novosibirsk theatre guide cover design featuring architectural photography, a split layout and bold experimental typography

Initial design 1

Header font: Tilda Sans, bold

Body text font: Source Serif Pro, regular

I chose a bold and strong header font in order to use a clipping mask and apply an image to the outlined text.

I used a serif font for the body to differentiate the title from body text.

I used a modular grid for the page layout as it has more freedom for a spread layout.
But in the end, I didn’t choose this design as I have more text to work with.

Also, the front page and spread look very similar to other variant, and I want more variety in layout.

grid system

Parent Pages:
I created 6 x 9 modular grids and page numbers in Parent Page A, with 3 mm margins and a 2 mm margin between the columns and rows.

Also, the following was set up and checked to achieve the desired outcome:

  • Paragraph style set up
  • Pages set up
  • Layers set up
  • Character style set up
  • Hierarchy
  • Preflight checked
  • Rivers, widows and orphans checked and fixed

Lets work together!