Campaign Name

Every Drop Counts

Campaign Objective

Encourage Brisbane households to reduce water consumption by 15% during the summer period through practical daily actions.

Target Audience

Brisbane homeowners

Families with children

Renters

Garden owners

Pool owners

Campaign Goal

Current average water consumption in South East Queensland is approximately 160–170 litres per person per day. A 15% reduction would save about 24–26 litres per person every day.