Acountant and business advisory company
GPG Business Advisory is a tax, accounting and business consulting firm that helps business owners to Generate, Protect and Grow their wealth and improve financial wellbeing.
To design a logo and corporate identity that capture the core brand values: professionalism of the team, creativity in carrying out the tasks, openness and responsiveness in work. Full management of the website that the team can focus on providing services to clients.
For the titlesTorus font was chosen. For the body text Roboto font was chosed as easy to read font. The palette of corporate colors consists of deep and light shades of green, gray and white. They look good in contrast with dark and light theme, and also support the modern style of the entire project.
The main font of the identity is Torus — modern and clear rounded monoline typeface. It is simple, easy to read font that add personality to the brand. It reflects professionalism of the company but at the same time with a modern touch. The acronym font is Faktum. The arrorw at the letter "G" and green colour of the letters indicates comapny's dedication to growth and development of themself and their clients.
