Brew Stop cafe branding
A cohesive café branding project designed to capture the warmth, character, and calm of Brew Stop Café.
Brew Stop Café’s identity was built around the idea of taking a moment to pause — to stop, relax, and enjoy.
The goal was to design a cohesive identity that feels warm, modern, and authentic.
Creative Pixie developed a complete brand system, including logo design, signage, uniforms and in-store materials — creating a consistent customer experience across every touchpoint.
The branding combines contrast tones, minimalist typography, and warm textures to create a modern, welcoming café experience.
This logo design process began with the concept of combining three familiar ideas — the universally recognised stop sign, the comforting shape of a coffee cup, and a shape reminiscent of coffee grain — to create a clever visual pun: “Brew Stop.” The stop sign symbolizes a pause or break, while the coffee cup represents relaxation, refreshment and coffee bean grain specialisation of the cafe.
The development process involved deconstructing each visual element: first, the stop sign for its bold red color; then, the coffee cup outline and handle for warmth and familiarity. By merging these components, the final logo visually integrates the “STOP” text into the cup design, reinforcing the brand name and idea. The resulting logo is memorable, balanced, and instantly communicates both the purpose and personality of the café.
CMYK o/o/o/o
RGB 255/255/255
Hex #FFFFFF
CMYK 0/73/73/24
RGB 194/52/53
Hex #C23435
CMYK 44/63/63/49
RGB 79/26/22
Hex #4F1A16
CMYK 0/0/0/100
RGB 0/0/0
Hex #000000
Staff uniforms were designed to complement the café’s relaxed and friendly personality — using simple typography and earthy tones that align with the interior branding.
Press on the photo to see closely.
From cups to loyalty cards, every brand element reinforces Brew Stop’s character — calm, modern, and connected.
The signage and environmental graphics create a strong street presence while maintaining the brand’s soft and balanced visual tone. The simple linework and gentle curvature make the logo instantly recognisable from a distance.
Press on the photo to see closely.
A concise brand guide was developed to maintain consistency across digital, print, and environmental applications. It defines logo use, color palette, typography, and key visual rules.
